So your business is on Facebook. Good for you.
But a Facebook page isn’t like a website, where you can put something up and largely leave it alone. Facebook requires constant attention and interaction, and that can open up the door for mistakes.
1. Ignoring your Facebook page.
2. Breaking the rules.
3. Being a spammer.
4. Choosing the wrong person to manage your page.
5. Neglecting to respond to feedback.
Levy elaborates on the five mistakes, and how you can avoid them, here.